Social Media for Fragrance
safecamp.substack.com
Discover more from Safe Camp
Safe Camp helps brands to take the stress out of social media planning. This newsletter is a library of "camp notes" - explorations of social media nuances.
Continue reading
Social Media for Fragrance
This camp note focuses on personal fragrance (e.g., cologne, perfume), but the considerations may also apply to home and other fragrances.
Considerations
Partnerships with publications
In-store and online sampling
Collaboration with relevant sites (e.g., Fragrantica, Basenotes)
Reddit Ask Me Anything (AMA)
Social media content shouldn't just repurpose ads
Ⴟ
Thank you for reading this note! If you found it helpful, please share it and follow or connect with me to learn more.
See more Camp Notes here.
Additional Reading
Commodity Fragrances on YouTube