Welcome to Safe Camp Ⴟ

"The Grid. A digital frontier. I tried to picture clusters of information as they moved through the computer. What did they look like? Ships, motorcycles? Were the circuits like freeways? I kept dreaming of a world I thought I'd never see. And then, one day I got in..."
― Kevin Flynn, Tron: Legacy

About Safe Camp

Hi there! I’m Jason King.
I’ve partnered with many brands through 11 years in agency and brand roles.
Safe Camp is my independent consultancy for social media strategy.

This newsletter is a library of “camp notes” that explore the nuances of social media.
Some articles are free and public, but subscribing unlocks all of the insights.
Articles evolve through edits and updates over time.

Behind the name

I didn’t grow up in a safe space. I found one through friends, family, and work environments.

The safe camp symbol Ⴟ is part of hobo code.
Travelers of old used such signs and symbols to share guidance with each other.
The safe camp symbol represented an undisturbed place to rest.

Some groups and brands such as Circa Survive and Roark have made the symbol part of their branding. It has long resonated with my identity, journey, the spaces I seek to find, and the spaces I work to build.

The Safe Camp approach

Social media can be stressful. Thinking about it, creating it, consuming it.
There can be so many elements, metrics, stakeholders, questions…the list goes on.
As a result, people and brands can lose their way.

I partner with brands to take the stress out of social media.
Together, we can make it truly “social” again, rather than just about media.
It can be impactful. Fun. Rewarding.

When partnering on projects, my approach starts with creating a safe space. The intention is to remove guards, preconceived notions, and judgment. Let’s instead envision a great social media experience and destination.

I focus primarily on social media strategy and process. The creation or evolution of a Social Media Playbook covers all components and nuances, including content strategy, community moderation, analytics, and more. It is a modular system.

And there’s no catch

I don't push complicated courses, funnels, or spammy tactics.
I prioritize practical efforts to drive real business results.
Together, we can create a field guide on paper and a well-oiled engine in practice.