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November 2022
Social Media and Community
Community is the heart and ideal of social media
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Jason King
Jargon, Buzzwords, and Bad Words to Avoid
Use intentional language
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Jason King
Silly things in the world of marketing
Inventing new metrics Using titles as a show of importance or to get something Saying that a marketing channel is "dead" Asking interns to get the…
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Jason King
Finding your calm space
I once read the following quote, and it stuck with me: "I don't have social media on my phone. The more time you spend in the stream of other people's…
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Jason King
How I think about Camp Notes
The nuts and bolts of thinking
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Jason King
Social Media for Fragrance
This camp note focuses on personal fragrance (e.g., cologne, perfume), but the considerations may also apply to home and other fragrances…
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Jason King
COVID-19 Marketing Resources
Ⴟ Thank you for reading this note! If you found it helpful, please share it and follow or connect with me to learn more. See more Camp Notes here…
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Jason King
Social Media for Nonprofits
Overview Social media can have an impact on donor acquisition, acquiring both low and high net worth individuals. Many studies and brand efforts have…
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Jason King
Agencies vs. Brands
The grass is greenest where you water it
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Jason King
Community is more than a gathering place
Lessons learned from building an early social media group on Slack
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Jason King
January 2021
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