Safe Camp

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The Meaning of Safe Camp
Safe Camp is my independent consultancy for social media strategy. The name and symbol Ⴟ derive from a few sources. Hobo Code The symbol Ⴟ was used as…
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Jason King
Social Media and Community
Community is the heart and ideal of social media
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Jason King
Jargon, Buzzwords, and Bad Words to Avoid
Use intentional language
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Jason King
Silly things in the world of marketing
Inventing new metrics Using titles as a show of importance or to get something Saying that a marketing channel is "dead" Asking interns to get the…
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Jason King
Finding your calm space
I once read the following quote, and it stuck with me: "I don't have social media on my phone. The more time you spend in the stream of other people's…
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Jason King
How I think about Camp Notes
The nuts and bolts of thinking
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Jason King
Social Media for Fragrance
This camp note focuses on personal fragrance (e.g., cologne, perfume), but the considerations may also apply to home and other fragrances…
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Jason King
Safe Camp
Safe Camp
Safe Camp helps brands to take the stress out of social media planning. This newsletter is a library of "camp notes" - explorations of social media nuances.
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